Local Store Growth / Step 3
Looker Dashboards
The area for making data continuously visible.
GA4 data can be checked one by one in its admin screen, but going to look it up each time is a burden. Creating a state where the store operator can see what matters in one minute, between tasks, is the precondition for actually using the data.
Using Looker Studio (formerly Google Data Studio), we build a recurring dashboard that consolidates only the indicators you need.
What we work on here
- Choosing the indicators that drive decisions (visits, reservations, expected average spend, etc.)
- Dashboard design in Looker Studio
- Automating monthly reports
What you get here
- Monthly performance and the effect of actions are visible at a glance
- Everyone involved looks at the same numbers and talks about them
- Looking at numbers becomes a habit
What this area does not cover
- Concrete data-driven action proposals (available, if needed, under the Data Utilization area)
Ending the engagement at the point the dashboard is built is fine. The Looker Studio reports are delivered in a form you can manage from your own account.